CATALINA’S COCINA MEXICANA

Catalina’s Cocina brings a heartfelt tribute to generations of authentic Mexican cuisine, blending tradition with modern flair to celebrate Mexican heritage and honor the recipes, flavors, and love passed down. This visual identity captures the warmth and vibrancy of a true Mexican dining experience, staying refreshingly unique by moving beyond traditional symbols to evoke a deeper sense of culture and connection through design.

Catalina’s Logo that features a lime as the jaw of the skull and eloté as the teeth

— PROJECT NAME

Catalina's Cocina

— ROLE

Art Direction

Graphic Design

Branding

— DATE

10/18/2023

Vibrant, authentic, and deeply rooted. Catalina’s Cocina needed a brand identity that reflected the rich traditions of Mexican heritage while infusing a modern twist into their culinary offerings. I designed a visual language with lively colors that celebrates the recipes, flavors, and love passed down through generations. The branding captures a spirit of connection and authenticity, appealing to food lovers eager to discover cultural depth through cuisine.

This case study highlights the logo design, packaging concepts, and a cohesive visual identity, all crafted to evoke a sense of nostalgia and celebration of Catalina’s culinary journey.