El Raye Design

CHROMA CRAFT PACKAGING

Chroma Craft is a vibrant hair dye brand that turns bold self-expression into an art form. From the hand drawn logo to the striking packaging design, this project demonstrates how fearless color and edgy visuals create a brand that empowers users to embrace daring color choices.

— PROJECT NAME

Chroma Craft


— ROLE

Art Direction

Graphic Design

Branding

Logo Design

Packaging Design



— DATE

02/10/2024

Vibrant, bold, and unapologetic. Chroma Craft needed a brand identity that encapsulated their fearless approach to hair dye while celebrating self-expression and creativity. I developed a visual language that fuses vivid colors with graffiti-inspired designs, transforming hair dye into a powerful tool for authenticity. The branding balances playful aesthetics with a rebellious spirit, appealing to trendsetters who dare to challenge conventional beauty norms.


This case study highlights the logo design, tagline development, and packaging concepts, all crafted to inspire curiosity and embody Chroma Craft’s vibrant, expressive identity.