El Raye Design

SUPER CHILL ICE REBRAND

Super Chill Ice is a refreshingly vibrant sparkling water brand that embodies cool simplicity with a twist of bold flavor. Designed for those who crave a laid-back yet lively experience, this rebrand combines crisp, minimalist design with striking fruit imagery, turning every sip into a moment of effortless chill.

— PROJECT NAME

Super Chill Ice


— ROLE

Art Direction

Graphic Design

Branding

Packaging Design


— DATE

01/23/2024

Cool, crisp, and effortlessly laid-back. Super Chill Ice needed a brand identity that radiates refreshing simplicity with a modern twist. I crafted a visual language that balances sleek minimalism with playful fruit imagery, resulting in packaging that feels as refreshing as the drink itself. The branding is clean yet bold, appealing to those who embrace a vibrant, unpretentious lifestyle.


This case study highlights the logo design, flavor iconography, and packaging concepts, all tailored to capture Super Chill Ice’s relaxed energy and contemporary appeal.

Bright yellows and sharp, geometric lines evoke the tropical punch of pineapple, creating a design that’s as lively and refreshing as the flavor inside.

Dragonfruit

A vibrant design that captures the essence of this exotic fruit—bold magenta hues and striking shapes make it as eye-catching as it is refreshing.

Cherry

A deep, rich red palette paired with minimalistic illustrations brings a modern twist to this classic flavor. My favorite part—the cherry stem knots!